How Sellers Can Get Amazon Badges To Increase Conversions And Sales

When browsing for the best new products to buy on Amazon, shoppers may notice eye-catching labels posted on certain product listings - these are known as Amazon badges. In a competitive ecommerce market like Amazon, badges can really help you stand out from similar product listings aka your competition! As a professional FBA seller, badges are a coveted listing label that can help you maximize your sales on Amazon. 

But what exactly are Amazon badges? What is the best badge you can get? How many badges are there available for sellers? This post explains everything you need to know about Amazon badges and how to get them. 

Amazon Badges: What Are They?

Amazon badges are a type of certification or label on a product listing. Similar to the Amazon Buy Box, badges are given to sellers by Amazon if their items qualify for that specific badge.

Online shoppers are bombarded with so many different graphics, pictures, and videos that companies leverage to help their products stand out. Having a badge on your product listing is part of the recipe that will help your Amazon store perform to the best of its ability. Furthermore, having the right type of Amazon badge – one that aligns with your target audience and your brand's values – is what you should aim for if you want to help increase your FBA business's profits this year. 

One example is the 'Amazon Choice' ribbon shown above certain product listings. You can see this badge on the SERP page or on the individual product listing page itself. But there are other types of Amazon badges, including the Best Seller badge, a New Release badge, a Deal of the Day badge, and more. 

While the Amazon algorithm does update from time to time, some of the best ways to get an Amazon badge is to have high sales velocity and good customer reviews. 

But first, let's go over the different types of Amazon badges that FBA sellers can get, what they are, and how you can earn them so you can maximize your sales on Amazon.

What are the different types of Amazon badges that FBA sellers can get?

• Amazon Best-Seller Badge
• Amazon Choice Badge
• Amazon New Release Badge
• Amazon Climate Pledge Friendly Badge
• Amazon Prime Badge
• Limited-Time Deal or Deal of the Day Badge
• Extra Savings, Coupons, and Discounts

Best Amazon Badges For FBA Sellers

Here we break down some details on the best Amazon badges available to FBA sellers and how you can leverage them to help your business grow.

Amazon Best Seller Badge

Best Seller Badge Details:

• Awarded to the top-selling product in a category or sub-category
• Based on sales volume
• Updated hourly

One of the most coveted of the Amazon badges available to FBA sellers is the orange Best Seller badge. Our seller tip for you is to focus on getting positive customer reviews and a high sales velocity, which will give you the best chance at getting this badge on your listings. 

Sales velocity is also particularly important when it comes to getting this badge. The Amazon best-seller list, which is based on sales data, is updated on an hourly basis. It’s possible to get this badge at different times throughout the day, and you might not even know it.  You can find this orange badge on the top left of a product listing either in SERP or on the product listing page itself.

Amazon Choice Badge

Amazon Choice Badge Details:

• Awarded to listings that are highly rated and well-priced
• Factors include customer reviews, return rates, and pricing
• Products must be ready to ship immediately

To snag the Amazon Choice badge sellers need to meet multiple criteria like having great customer reviews, a low return rate, and having products that are priced correctly. Products must be ready to ship immediately, so you will need to be an Amazon Prime seller to be considered.

Our tips to get this badge are to keep your product listing keywords updated. If your keywords are relevant to what a shopper types into the search and you match the above criteria you can gain this badge.

Amazon New Release Badge

#1 New Release Badge Details:

• Given to new products that are quickly gaining popularity
• Awarded based on early sales momentum
• Your product is eligible for the first 90 days after launch

This is where a solid PPC campaign and product launch plan are essential. If you want to earn the Amazon New Release Badge, you’ll need to have a high sales velocity once your new product is launched - basically within the first few days of being listed on the Amazon marketplace.

Climate Pledge-Friendly Badge

Climate Pledge Friendly Badge Details:

• ​​For products with sustainability certifications
• Products must meet environmental standards set by recognized organizations

This Amazon badge may or may not be possible for you depending on what you sell, but if your products do qualify, this badge may be within reach. To meet this badge criteria your product needs to be classified as "sustainable", "eco-friendly", or "climate-friendly.”

As you can see in the image above, Climate Pledge Friendly badges are the green graphics at the bottom of the product title and description.

Amazon Badges: Frequently Asked Questions

Why are Amazon badges relevant to Amazon FBA sellers in 2024? Amazon badges are useful to boost your product listings organically and give customers extra confidence to complete a purchase.

What is the best badge you can get? How many badges are there available for sellers? While there are multiple badges available for sellers, one of the best Amazon badges that sellers can get is the "Amazon Choice" badge, because it really cements your place as the best product in that specific category or subcategory. Most online shoppers trust this badge, meaning your sales will dramatically increase once you get the Amazon Choice badge. 

How can obtaining an Amazon badge help sellers grow their business? An Amazon badge will typically increase consumer confidence in your product, and Amazon will give you better placements. This will in turn increase your sales velocity to help maximize your profits. The best way to get a badge is to have high sales velocity and good reviews for your customers.

How Mayan Can Help Boost Your Amazon FBA Business