What Will Be Amazon’s Top Selling Items For Summer?

Spring has sprung and summer is fast approaching! While warm afternoons by the pool and cool drinks with friends are on your mind, you should also be thinking about your Amazon store and making sure it’s ready for the summer rush!

One easy way to start inventory preparation for your Amazon FBA is to consult a list of the top-selling items on Amazon for summer. Then align  your product listings, titles, and keywords with the coming season. 

Whether it's Prime Day coupons or optimizing your store's keywords for Black Friday sales, it's important to sync your Amazon store with the annual holiday calendar. Customers' shopping habits typically flow with the seasons, so you want your FBA business to do the same. 

It's also essential to stay in the know about Amazon's top-selling products. One of the best ways to do that is to research best sellers on Amazon from the previous year. 

You're in luck because we created a list of Amazon's top-selling items from last summer just for you!

How Do I Find Top Sellers on Amazon?

‍We can't write a blog post about some of the top-selling items on Amazon for summer without going over Average Best Sellers Rank. Using the acronym BSR, this measurement specifies how well a product is selling on Amazon. 

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To find Best Selling Rank information on a specific product, scroll down to the product details section of the listing. The BSR is typically marked for more than one category. In the example shown above the product ranks #804 in the more general category of Beauty & Personal Care, and #15 in the more specific category of Lip Balms & Moisturizers. if the product is a best seller in its category, you might see an Amazon badge on the listing as well. 

Search For Best Selling Products on Amazon: FBA Seller Hack

‍Now for a product research DIY trick. Did you know that one of the simplest ways for eager FBA sellers to find Amazon's best-selling products at any given time is to look it up yourself using the Amazon Brand Analytics tool. 

Using this Amazon tool, you can research what search terms Amazon shoppers are looking up on the platform. Then align your own Amazon store's product listings with those search terms. 

According to Amazon, Brand Analytics gathers data through customers and brand performance from aggregated customer search and purchase data. It contains multiple dashboards that brands can use to make strategic decisions to optimize their products and advertising:

• Search Catalog Performance
• Search Query Performance
• Top Search Terms
• Repeat Purchase Behavior
• Demographics
• Market Basket Analysis
• Customer Loyalty Analytics

Top Selling Items on Amazon Last Year

We've collected the top search terms on Amazon.com and ASINs from May, June, July, and August of 2023 and compiled those products into the list below. These items are seasonal, and we predict similar products will be top performers for Amazon customers in the summer of 2024. 

Take a look and see how this data can help you with your seller strategy for the quarter. If some of the products on this list align with your brand, you could be on the way to getting better profits this summer. Let's dive in!

Top Sold Items on Amazon: Summer Edition

‍Here’s your summer edition of the top-selling items on Amazon from 2024. These are the summer-specific products that landed in the top results, bringing in big numbers and sales last year. 

Summer Dresses for Women

It’s women's clothing items that win the day when it comes to top-selling products on Amazon for the summer. Based on data from 2023 and years prior, we can safely predict that women’s clothing items, dresses in particular, will also be top sellers in 2024. 

“Summer Dresses for Women,” “Summer Dress,” and “Summer Dress 2023” are all terms that were among the top searches during the summer months. 

Women’s Tops, Sets & Other Clothing

Stylish women’s sets, pants, shoes, swimsuits, and tops like these were all the rage last summer. The most popular product listings all had a variety of colors, patterns, or designs to choose from and plenty of size options available. 

Offering lighting deals or other discounts is a great way to get buyers to your listings. Since the Amazon marketplace for women’s clothing is highly competitive it’s important to use tools in order to maximize your profits on the platform as an FBA seller. One of the best ways to do this is with the Amazon Influencer Program. Enlisting the help of influencers is a great way to get your product out to the masses and bring in sales.

Mother’s Day & Father’s Day Gifts

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With Mother’s Day and Father’s Day falling in the summer months, those search terms are guaranteed to be some of the top for the season. Products specific to those special days like the listing shown above will be top-sellers, as well as more broad products like trinkets, picture frames, and tool kits. 

Every season on Amazon has holidays that can be big for your business. It’s important to prep your product listings for those holidays a few months prior, making sure to include relevant keywords in the title, description, and even product photography. 

Trending Products

If you read our article on top-selling products from 2023 and our predictions for 2024, these next products should come as no surprise to you. Much like other months during 2023 Stanley 40 oz Tumblers, Crocs, and Apple AirPods were top sellers throughout summer.

While it might be hard to compete with some of the top brands like Crocs or Apple there are important notes that can taken from these listings. As we mentioned earlier in the article having a variety of color and design options is a great way to make your product more appealing to shoppers. Offering discounts, gaining Amazon badges, and having great product photography are just a few ways that will make your product listings stand out from the competition.

Get Ready to Grow Your Selling Strategy with Mayan

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